Developed brand strategy, creative direction and design for the promotion of VMX 2020 Concert Series featuring American Country music singer-songwriter, Jake Owen. The challenge was to create an agile design system used to announce and promote the concert through multiple print mediums and digital platforms. Working with partner Talent Network, Inc. we were given the traditional promotional headshot to use for marketing. Instead of just accepting and framing the given image and placing it into a graphic layout, I elevated the image to be part of a fun, clean, and modern design layout that complimented other VMX events promotional marketing.